The original naming workbook is back

Don't Call It That is not a book about naming. It is a step-by-step workbook that walks you through the ins and outs of the naming process. This book is your best defense against boring company names and the people who find them "practical" and "functional." The book will help you understand what's at stake and how to approach naming creatively without neglecting practical realities like positioning, trademarks and URLs. 

As seen in:

How do you find a name that's available?

How do you find a name that grabs people's attention?

How do you tell the difference between a good name and a bad one?

How do you test names in the real world?

How do you find a name that elevates you above the competition? 

Don’t Call It That will set you straight.

Colophon:

Design/illustration/art direction: Moniker

Editor: Rose Linke

Copy editor: Whitney Trump